Clean Beach is a beach clean-up and litter collection programme organised by the Keep the Archipelago Tidy Association. The purpose of the programme is to tidy up our country’s beaches, raise awareness about the littering situation, collect information about littering on our beaches, and facilitate the combining of concrete environmental work and a fun day outdoors. Clean-up events can be organised by associations, clubs, recreational groups, schools, towns, municipalities, companies and private persons.
The Keep the Archipelago Tidy Association took part in the MARLIN (Baltic Marine Litter) project during the years 2011–2013. The results of the project indicated, disturbingly, that Finland’s beaches had the most litter of all the beaches included in the study. This sad result and the desire to tidy up our coastline inspired the establishment of the Clean Beach – Mission: Litter-free Beaches – clean-up campaign in 2014.